These are the text messages that preach a radical and dangerous message. These are the messages that tell me all that is good about me on account of my ethnic identity and all that is wrong with the Other on account of their ethnic roots. These are the sometimes hysterical text messages that justify hardline stances and violence visited upon the Other simple because they are Other. These are the text messages that call on the recipient to act in a certain way on the basis of their ethnicity, and further, to regard the Other or act upon Other in a certain way because of their ethnicity. What makes these subversive messages spread by mobile phone most sinister though, is the ability to select for audience. It is one thing to broadcast subversive messages on Radio as was the case in Rwanda, and is alarmingly the case with some vernacular radio stations in Kenya.